digital & experiential marketer
focused on increasing fan engagement by telling data-driven sports stories.
table of expertise
all the things i can do for you
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hi, i'm gigi toma
nice to meet you
experience
Account Manager | Elevate My Brand
Marketing and Operations Manager | iPS Logistics
Athlete Marketing Intern | Beverly Hills Sports Council
education
Masters of Sports Administration | Ohio University
BBA in Marketing, Spanish Minor, Business Law Concentration | Loyola Marymount University
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portfolio
01. organic & paid search
pet simulator merchandise
Google Search, Display, Video & Shopping Ads campaigns
objective
increase web traffic and conversions from new audiences with a 4x ROAS
strategy
develop multi-format Google Ads campaigns using non-branded long-tail keywords
performance
1,504,095 clicks
5,054 conversions
4.08x ROAS
$0.12 CPC
$616,912.18 Conversion Value
Platforms
Google Ads, Yelp Ads
02. web & app UX/UI design
Zu Creative
Website design
brief
create a website displaying video portfolio and high-profile clients
strategy
design a modern, user-friendly and mobile optimized website
software
WIX, Squarespace, Shopify, Wordpress, Figma
03. email & SMS
The Vineyards at Porter Ranch
monthly newsletter
objective
drive web traffic through email marketing
strategy
highlight events and news to increase engagement
performance
13,228 recipients
56% open rate
3.6% CTR
software
Mailchimp, ActiveCampaign, Constant Contact, Zapier
04. social media & influencer
Doomlings
Instagram, TikTok, & Facebook
objective
increase social following and traffic to kickstarter
strategy
leverage in-game graphics, creator gifting, and develop lifestyle video content
performance
+100K followers
+1,000,000 views
3.76% engagement rate
platforms
Instagram, TikTok, Facebook, X/Twitter, BlueSky, Threads, Snapchat, Pinterest, YouTube
05. paid social advertising
Bestie By Asobu
Google Search, Display, Video & Shopping Ads campaigns
objective
increase following and engagement
strategy
develop giveaway campaign with follower and commenting CTAs
performance
23,919 clicks
2,047 likes
2559 comments
81 shares
$0.25 CPC
+8061% follower growth
platforms
Meta, TikTok, YouTube
06. experiential marketing
Haidilao Hot Pot San Diego
restaurant event
objective
increase reservations and foot traffic
strategy
host disposable camera event
performance
100% reserved cover tables
2,047 increased foot traffic
+1,200 user generated content
